Quick Start Guide Natural Gas Utilities


Who: Key Audiences & Languages Since most tap water scald burns involve children under age 5 and older adults, it’s important to consider all caregivers when thinking about target audiences. These may include customers and non-customers such as babysitters, daycare providers, and relatives. Also consider targeting other professionals who have access to water heaters, such as installers, plumbers, and heating/cooling contractors, who can help consumers set their water heater to a safe temperature as recommended by the manufacturer. Consumers • New and existing customers, and non-gas users • Adults with children under age 5 • Daycare providers • Older adults • Eldercare facilities

Trade Professionals • Plumbing contractors • Heating/cooling contractors • Appliance installers • Appliance sales outlets

What: Core Messages The core message is the most important point or essential idea to be understood and remembered by the target audience. For this topic, the message is: Make sure your water heater is set to a safe temperature, per the manufacturer’s recommendations. Always check the water temperature before placing a child in the bathtub or getting into the bath yourself. Never leave a child alone or with other young children in the bathtub.


Developing a Public Safety Communications Program

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