Quick Start Guide Natural Gas Utilities

SECTION 03: KEY SAFETY MESSAGES

Who: Key Audiences & Languages A diverse sampling of data, incident reports, and opinions gathered from the CPSC , the National Fire Protection Association , and the Air-Conditioning, Heating, & Refrigeration Institute yield two conclusions that help clarify the target audience: 1. Approximately two-thirds of flammable vapor fire victims are male. 2. Two age groups suffer 41% of flammable vapor fire injuries: children under age 5 and adults ages 25–34. These findings suggest that males are the primary users of gasoline around the home, and young children are not cognizant of the hazards of flammable liquid products. Also consider targeting trade professionals who have access to natural gas appliances, such as installers, plumbers, and heating/cooling contractors. Consumers • New and existing customers • Males ages 25–34 • Adults with children under age 5 • Adult “do-it-yourself” (DIY) audience, people who frequent home improvement stores and purchase flammable liquids for DIY projects • Children, kindergarten through eighth grade

Trade Professionals • Utility company service technicians • Plumbers • Heating/cooling contractors • Appliance installers

70

Developing a Public Safety Communications Program