Quick Start Guide Natural Gas Utilities


Who: Key Audiences & Languages Your customers are the target audience for this topic. Also consider targeting trade professionals who have access to natural gas appliances, such as installers, plumbers, and heating/cooling contractors. Consumers • New and existing customers • Males and females 18 years and older • Adult “do-it-yourself” (DIY) audience, people who may disconnect an old appliance

Trade Professionals • Plumbing contractors • Heating/cooling contractors • Appliance installers

What: Core Messages The core message is the most important point or essential idea to be understood and remembered by the target audience. The message for this topic is: Have your natural gas appliance and equipment connectors inspected regularly by a qualified professional and replaced as needed. Certain kinds of flexible connectors manufactured between 1970 and 1980 may fail over time and should be replaced immediately. • Only a qualified professional should check your natural gas appliance connectors and replace them if needed. Don’t try to do this yourself. • After disconnecting natural gas appliances, natural gas connectors should always be removed and the fuel line should be plugged and capped. • Protect your interior natural gas pipes from damage. Do not use them to hang clothing or other items, and do not allow children to play on or around them. This message can be supported with the following:


Developing a Public Safety Communications Program

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