Quick Start Guide Natural Gas Utilities
SECTION 03: KEY SAFETY MESSAGES
Who: Key Audiences & Languages By regulation, the target audience for this message is the new customer. However, you should consider targeting your existing customers on a regular basis and expanding your audience to include trade professionals as well. Consumers • New and existing customers • Males and females 18 years and older • Adult “do-it-yourself” (DIY) audience, people who frequent home improvement stores or rent digging equipment
Trade Professionals • Plumbing, heating/cooling contractors • Excavation and landscape contractors • Remodeling contractors • Agricultural workers
What: Core Messages The core message is the most important point or essential idea to be understood and remembered by the target audience. The message for this topic is: All natural gas pipes downstream of the natural gas meter (the “building” side) belong to the property owner. The property owner is responsible for maintenance and operation of this portion of the fuel line system.
Developing a Public Safety Communications Program
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