Quick Start Guide Natural Gas Utilities

SECTION 03: KEY SAFETY MESSAGES

Who: Key Audiences & Languages By regulation, the target audience for this message is the general public— both customers and non-gas users—and professional excavators. Consumers • New and existing customers and non-gas users • Males and females 18 years and older • Adult “do-it-yourself” (DIY) audience, people who frequent home improvement stores or rent digging equipment Trade Professionals • Construction companies • Excavation companies • Landscape and fencing companies • Lumberyards, hardware stores, heavy equipment sales and leasing companies, and rental equipment stores • Agricultural workers • Dredging companies • Any business or agency whose work involves excavation, blasting, boring, tunneling, backfilling, the removal of aboveground structures by any means, and other earthmoving operations Multilingual Requirements In many areas of the country, excavation is often performed by people whose native language is not English. This makes it important to target these audiences in their own language.

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Developing a Public Safety Communications Program