Quick Start Guide Natural Gas Utilities

SECTION 03: KEY SAFETY MESSAGES

Who: Key Audiences & Languages By regulation, the target audience for this message is the general public— both customers and non-gas users. Based on how your program is designed (see Section 02, page 13), you may want to also target other groups with a high likelihood of encountering natural gas leaks while performing their jobs. Correctly identifying the specific audiences is key to determining the most effective strategies to communicate your message. In addition to the general public and what was provided in the “Who” portion of Section 02 (page 17), examples of key audiences for this topic may include: Consumers • New and existing customers and non-gas users • Males and females 18 years and older • Students in kindergarten through eighth grade

Trade Professionals • Construction workers • Emergency personnel • Appliance installers

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Developing a Public Safety Communications Program