Quick Start Guide Electric Utilities

Key Safety Messages to Consider in Your Communications

By following the steps outlined in the previous section, you now have a Public Safety Communications Program plan. Next you need to identify the specific safety issues your program must address. In the following section, we focus on the most common utility safety concerns, identify the key audience members you should target, and summarize the core messages you should convey. Over time, your utility will uncover additional topics until you have created a robust Public Safety Communications Program that can effectively save lives, prevent injuries, and reduce costs. Work with your leadership, operations, risk management, customer service, claims, and legal departments to prioritize which safety issues are most important to address in your market. Organize a public safety communications calendar to help coordinate seasonal safety messages.

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Developing a Public Safety Communications Program