Quick Start Guide Electric Utilities

SECTION 02 : BUILDING YOUR PROGRAM

Timing For each topic in your program, determine the best or most appropriate timing for the delivery of the message. For topics that are snow and ice related, the timing is obvious. For programs that are a year-round concern, timing may be linked to events or activities that call attention to the message, such as painting and landscaping when moving into a new home. Other messages may need to be delivered several times during the year and should be planned at regular frequencies. The timing and trigger for all elements in your program should be documented on your communications calendar within your program. Frequency The frequency with which messages are delivered needs to be based on local factors. However, the determined frequency should not be less than that called for by federal, state, or local regulations or industry consensus standards.

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Developing a Public Safety Communications Program